“David Neuman is a man on a crusade to bring high quality extra virgin olive oil to consumers with his EVOO guy truck and this book. In his truck, David guides consumers to recognize the sensory qualities of what true extra virgin olive oil should taste like. There is no substitute for tasting and using this guide consumers should improve and gain confidence in their tasting abilities. Armed with this skill, consumers will become more discriminating: The unexamined olive oil is not worth consuming.”
Sue Langstaff
Co-author of the textbook “Olive Oil Sensory Science”
Leader of an accredited olive oil sensory taste panel
Instructor of “Sensory Evaluation Certificate Course” at the UC Davis Olive Center
“David Neuman cares more about olive oil, both good and bad, than anyone else I know – and he knows more about a wide range of olive oils than anyone else on the planet. As a trained taster and judge at international olive oil contests, he has a connoisseur’s palate, and has dined and walked the groves of many of the world’s top producers. Yet as a former executive in the mass market olive oil trade, he’s also an authority on how oils are bought, sold and distributed in supermarkets and food service. There is no better guide to the entire olive oil landscape, and all of its secrets, both dark and luminous, than David Neuman”
Tom Mueller, NY Times Best Selling Author
Extra Virginity (Norton 2012)
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